Everybody knows that it is important for their website to come up at the top in search engines. It’s just how to make it happen that is the big mystery.
Some might pay some obscure company guaranteeing to get them to the top in 48 hours. Only to be disappointed, when the promised results never materialize.
The good thing is, there is no big secret to having top rankings. Leaving all the technical stuff aside, what it comes down to is ‘keywords’. Keywords are the words people use when they do a search and these words will determine the results that will be listed in the search engine results pages.
The use of the word ‘keywords’ is actually a bit misleading, normally no one would type in just one word if they are looking for anything on the web. Single keywords are typically too general. For example if you type in ‘chocolate’ in Google, you will get 33 million results, try to find what you’re looking for in them. When we are talking keywords, we usually mean key phrases of two to five specific words.
How do you find the right keywords?
Start by making a list of possible words or phrases that someone would use when searching for your kind of services or items you sell. You should be able to come up with about 20 keywords without too much trouble. As mentioned above, avoid single words but try to be specific and try to find keywords that are common for your business or services. For smaller business that deal on a more local basis, add your region or cities that lie in your area.
Remember to keep the customer's perspective in mind if you don’t know what keywords customers might use. If you don’t know what keywords that customers are actually using to locate your products or services, there are some online tools that will help you with it, the best known is probably word tracker and Google has a nice keyword tool as well.